Ask Yourself

Bon-Jovi Understands TrendErtainment

We should invite John Bon-Jovi to subscribe to our blog. He understands TrendErtainment and how it can be used to reach out to new audiences.

Take a peek at this video-link that another TrendErtainment guru brought to my attention.

Rockin' Returns: The big business of mega concerts in an all-access behind the scenes tour...

Trends in technology are always changing. We have choices how to utilize this constant change:

A)    Stay away from it all together and stick with the traditional.
B)    Use what is available at the current time to enhance your product.
C)    Use what is available and manipulate it to create a new technology to gain attention.

Question: Which of the above is correct to use?

Answer: There is no right answer. All three options are perfectly acceptable as long as you use the technology (or absence of it) correctly to brand your product. In the case of the 40 million dollar Bon-Jovi production, it is clear they are going for a technology-based spectacle to enhance the audience’s experience.

We see the presence of evolving technology in entertainment everyday. It is here to stay, and it is our choice to utilize it or not. Imagine what trends are to follow regarding video and projection use in live events. Its only begun to expand.

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So…. How many degrees of separation will it take to influence John to join the TrendErtainment subscription feed? Any suggestions of where to start?

Fusion in the Arts: “BIG” The Hip Hop Ballet

Fusion seems to be a word I hear more and more as I walk down the streets. It involves everything from food to clothing to art.

I often hear entrepreneurs and marketing experts comment that “Everything that can be invented has been”. Though I disagree with this statement, I assume this generalization about the world is helping increase our desire to take two mediums and blend them into something new.

Now joining the art-fusion-trend is the Atlanta Ballet. Antwan (Big Boi) Patton from the Grammy winning hip-hop duo OutKast collaborated with the renowned Atlanta Ballet to create BIG a Hip-Hop Ballet.  BIG opened at the Fox Theater in Atlanta on April 10th, 2008 and has already received attention on MTV and the New York Times. This could be the start of a new crossover for Ballet enthusiasts and Hip Hop mavens.

It is interesting to see that a Hop Hop ballet is part of a season that includes Peter Pan, Nutcracker, Romeo & Juliet, and Cinderella. This is one small steps of many to help bring the next breed of entertainment to our culture.

Lauri Stallings is the choreographer and the music is a collaboration of hip-hop artists including Antwan Patton himself. Congratulations for the out-of-the-ballet thinking of all those involved

What is your favorite fusion ?