My friend Marisa Escolar once asked what I wanted to be when I grew up.
I answered, “I want to be the weather.”
The weather is an experience that people share. It is what people talk about with each other everyday. It affects people’s lives and the way they feel.
I want the entertainment I create to be like the weather (hopefully good weather). I want my project to alter a person’s experience in life. I want a group of people to share a common bond together. Then I want people to go talk about it because they want to share that common bond.
As you develop and market your next property ask yourself, “How can I be the weather?”.
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*Stay tuned for the top 10 list of how to be the weather.

Was it Gandhi who said, "Be the change you want to see in the world"
Posted by: Krug | May 02, 2009 at 08:21 PM